SC&RA Annual Conference 2024: Our Recap

Last month, YELLO Equipment™ was thrilled to attend the Specialized Carriers and Rigging Association’s (SC&RA) annual conference.  

Held in the “Live Music Capital of the World” (Austin, TX), the conference offered the perfect opportunity for YELLO™ to grow our skills, network with peers, and learn from industry leaders. Education sessions tackled pressing issues in the world of construction, trucking, and manufacturing, such as ongoing labor shortages, emerging risk management strategies, and logistics matters. The insight gleaned from these discussions helps us ensure we are responding to the needs of the market:  

 “A key benefit of the SC&RA annual conference was the ability to ascertain current pain points in the industry,” explains Randy Hoffman, Business Development Manager of YELLO Equipment™. “Having this crucial insight allows us to continue to offer customized solutions to common setbacks faced on work sites.”  

YELLO™ also benefitted from the opportunity to be one of more than 80 exhibitors at the event, with our booth set up directly across from our OEM, Maeda. This positioning was a definite highlight of the event, allowing us to join forces as we answered questions and educated attendees on the features that distinguish Maeda cranes from the crowd. “We had a video running of all our cranes at our booth,” said Randy. “It worked really well to be able to move interested parties then over to Maeda’s stand where they could see the product live.”   

With countless networking opportunities, the annual conference also provided the perfect set up to foster new and established business relationships.   

“We look forward to engaging with new contacts we made and demonstrating our commitment to support clients throughout the life of their machines,” said Randy.