NEWS

When space is tight but the lift is heavy, Maeda gets it done. From city skyscrapers to industrial energy sites, contractors across the U.S. are turning to Maeda mini and crawler cranes for jobs that demand precision, compact design, and serious lifting power—without interrupting operations or exceeding spatial limits. At YELLO Equipment USA, we’re a […]

In the world of lifting equipment, reputation matters. When you’re managing a high stakes lift or working within tight site constraints, the last thing you want is uncertainty. You need machinery that’s proven, precise, dependable, and backed by a legacy you can trust. That’s where Maeda comes in. While still gaining visibility in North America,

Under the Trump administration, the construction industry could be on the brink of significant change. Proposed policies prioritizing infrastructure investment, deregulation, and traditional energy expansion have the potential to stimulate construction activity. However, rising material costs from potential tariffs, persistent labor shortages, and uncertainty surrounding federal support for green projects may also present hurdles for

2024 was a breakthrough year for YELLO Equipment™, as we cemented our position in the market, expanded our reach, and introduced even more industries to the power, precision, and versatility of Maeda mini cranes.  With cranes sold across 10 states and our renewed Dealer Agreement with Maeda America, we’re entering 2025 stronger than ever.  Let’s

We’re excited to announce that YELLO Equipment™ will be attending the American Rental Association (ARA) Show 2025, the premier event for the construction equipment and event rental industry. This year’s gathering will take place from 30 January to 1 February 2025 at the Las Vegas Convention Center.  You’ll find the YELLO Equipment™ team at Booth

YELLO Equipment™ is proud to announce our participation in World of Concrete 2025, the leading global event for the concrete and masonry industries.  Taking place from 21–23 January 2025 at the Las Vegas Convention Center, this event has been the premier gathering for construction professionals for over 40 years. Attendees can explore the latest products,

In today’s construction landscape, efficiency, precision, and adaptability are critical. Projects like bridge, road, and high-rise construction often present unique challenges: confined spaces, uneven terrains, and demanding lifting requirements. Without the right equipment, these obstacles can lead to costly delays, inefficiencies, and safety risks.  Enter crawler cranes. Compact yet powerful machines like YELLO Equipment’s Maeda

The story of Maeda begins in the narrow graveyards of Japan, where the need for a crane capable of navigating tight spaces led to the creation of the first Maeda mini crane. These compact machines revolutionized lifting operations, making it possible to access spaces traditional equipment could not. Decades later, Maeda cranes continue to redefine

In the world of construction, every project brings its unique set of challenges. Limited access points, tight spaces, strict weight restrictions, and complex timelines can make even the most straightforward tasks feel like monumental hurdles. As the demand for efficient, high-performing equipment grows, construction professionals need tools that can adapt to these ever-changing obstacles.  Enter