2024 was a breakthrough year for YELLO Equipment™, as we cemented our position in the market, expanded our reach, and introduced even more industries to the power, precision, and versatility of Maeda mini cranes.
With cranes sold across 10 states and our renewed Dealer Agreement with Maeda America, we’re entering 2025 stronger than ever.
Let’s take a look at some of the highlights that made 2024 such a defining year.
Expanding the YELLO™ Brand Across the U.S.
YELLO Equipment™ made major strides in 2024, establishing itself as a leading Maeda mini crane dealer in the country. As word spreads about the efficiency and adaptability of Maeda cranes, we’re seeing a surge of interest from professionals across multiple industries.
In 2024, our customers included:
✔ Steel erection – Supporting structural work with compact, high-capacity lifting solutions.
✔ Crane companies – Expanding rental fleets with reliable, high-performing mini cranes.
✔ Building contractors – Providing tight-access lifting solutions for complex job sites.
✔ Landscaping businesses – Handling heavy materials efficiently for high-end projects.
As demand for versatile, compact lifting solutions grows, we’re excited to see even more Maeda cranes on job sites across the U.S. in 2025.
Strengthening Our Partnership with Maeda
One of our biggest milestones in 2024 was renewing our Dealer Agreement with Maeda America. This solidifies YELLO Equipment’s position as a key distributor of Maeda mini cranes and allows us to continue bringing the industry’s best compact lifting solutions to our customers. With this renewed agreement in place, we’re set to push the Maeda brand even further in 2025.
Trade Shows & Industry Events
Trade shows were a major part of our 2024 strategy, helping us build brand awareness, connect with industry professionals, and showcase Maeda’s world-class technology.
Stand out industry events included:
- SC&RA Annual Conference – We joined 80+ exhibitors, networking with industry leaders and reinforcing Maeda cranes as the go-to solution for compact job sites. Sharing a space with Maeda’s official booth allowed us to collaborate and further educate attendees on what sets Maeda apart.
- SC&RA Crane & Rigging Workshop – This event put the spotlight on the game-changing Maeda MC285BC, a fully electric battery-powered mini crane. The MC285BC was a hit, attracting attention from companies looking to reduce their carbon footprint while maintaining lifting power and precision.
Looking Ahead to 2025
With an exceptional year behind us, we’re heading into 2025 with big plans and even bigger opportunities. The renewed Dealer Agreement with Maeda America is just the beginning – our next steps involve reaching new customers, expanding our trade show presence, and continuing to increase the number of Maeda cranes on U.S. job sites.
With more trade shows, more customer connections, and more Maeda cranes hitting job sites across the U.S., 2025 is shaping up to be a year of even greater success.