2025 is off to an exciting start for YELLO Equipment™ as we hit the ground running at two of the biggest trade shows in the industry! Our team was thrilled to be part of the World of Concrete and American Rental Association (ARA) trade shows, two premier events that brought together thousands of industry professionals, cutting-edge equipment, and exciting opportunities.
From January 21-23, YELLO™ attended World of Concrete 2025, the largest gathering for the concrete and masonry industries at the Las Vegas Convention Center. With over 60,000 attendees and 1,300 exhibitors, the show floor was abuzz with activity.
“World of Concrete offered a fantastic opportunity to engage with construction professionals, understand their challenges, and showcase how our equipment can make a difference,” said Randy Hoffman, Business Development Manager at YELLO Equipment™. “We were excited to be there alongside Maeda America, giving attendees an up-close look at our Maeda 1485 mini crane.”
After a successful few days at World of Concrete, our team didn’t slow down – we headed straight to the American Rental Association (ARA) show on 30 January-1 February. With 750 exhibitors and 10,000+ attendees, the ARA show remains the leading event for the equipment and event rental industry.
“The ARA show was also a fantastic experience,” said Randy. “It provided the perfect platform to connect with rental businesses looking to expand their fleets. Many rental companies we spoke to had never considered cranes before, but after learning about the reliability and versatility of Maeda cranes, they were eager to explore the possibilities.”
With two incredible trade shows under our belt, YELLO Equipment™ is excited for the year ahead!
Want to explore our impressive range of Maeda cranes? Call us on (409) 770-3091 or visit our website to see how YELLO™ can support your business!