AgQuip 2023: Our Recap

It was another successful year for YELLO Equipment™ at AgQuip, Australia’s largest premier primary industry field days. 

This milestone event, celebrating fifty years since AgQuip’s inception in 1973, attracted tens of thousands of visitors over three days (August 22 to 24). Attendees were offered a great showcase of new technology, products, and services for the agriculture industry, including our diverse range of SANY excavators and attachments.  

“AgQuip is always an excellent opportunity to meet customers face to face and to build strong working relationships,” said John Mortimer, Sales Manager of YELLO Equipment™. “We were delighted to connect with owner operators, contractors, civil construction workers, and farmers from the Gunnedah region and beyond.” 

According to John, one of the key benefits of attending AgQuip is the ability for prospective customers to interact with, and learn more about, YELLO Equipment’s impressive range of SANY machines: “Attendees are able to see and touch our machines and to learn about the quality and features of these SANY products. The range of machines we had on display was well received. Customers were given the chance to experience the diversity of our fleet, from 1.8t to 15t machines.” 

The great location of our stand, near one of the entry gates, afforded YELLO Equipment™ easy visibility, meaning we could meet and chat with many people in the agriculture industry. “Beyond supplying pricing and options on various packages on offer, it was invaluable being able to talk to so many attendees as we were able to learn more about future customers’ equipment and application requirements, as well as upcoming projects in the greater area,” said John.  

After such an amazing event, we look forward to attending AgQuip 2024!