SANY Excavators Newcastle

YELLO Equipment™ has generated impressive growth during its two short years of operation, a sign that their service approachin the market and the rapidly growing interest in the SANY brand is proving a winning combination.

The authorised SANY dealer in NSW and QLD, YELLO™ is excited to announce the opening of a new YELLO Equipment™ dealership branch located in Newcastle, NSW. The Newcastle area has a rich industrial heritage and strong demand for capital equipment, making it a meaningful and highly relevant location for the brand to expand into.

The new Newcastle branch will provide invaluable access to the Hunter Region of NSW and act as a gateway into the Central West, allowing customers in these vicinities to enjoy localised service and support from YELLO Equipment™. The full range of SANY excavators will be available at the new facility allowing walk-arounds, demos, and one-on-one meetings to happen in a more efficient and convenient manner for their customers.

General Manager of YELLO Equipment™, Andy Hopcroft, spoke to the importance this region holds for the NSW earthmoving sector and the appointment of a new Territory Manager who will be responsible for the operations and sales of the Newcastle branch:

“This is an important and necessary step in the expansion of YELLO Equipment™ and I’m excited that we will be able to offer our customers in this region a more accessible experience. The demand has been strong, so we listened and acted,” he said.

“I’m also pleased to announce Dino Williams has been appointed as the new YELLO Equipment™ Territory Manager at this branch. Dino’s knowledge of both the industry and the local area will make him a valuable asset to our team,” explained Hopcroft.

Dino Williams brings with him over 15 years of experience in capital equipment sales and management, having specifically worked within the construction and mining market segment during this time. He also lives locally and understands the demands and relevant history of this region.

“I proudly live in the Newcastle region and truly love and understand this important part of the state. Heavy equipment is always in high demand due to the booming industries this part of the world is known for. I’m excited to hit the ground running and show customers up here the incredible quality and value we can deliver them with our SANY products and YELLO™ service commitment,” said Williams.

YELLO Equipment™ Newcastle will be located at 56 Sandringham Place, Thornton, NSW 2322.

Beyond Newcastle, the YELLO Equipment™ team has been busy on the road displaying their fleet at numerous Trade Shows and Field Days.

“Taking our gear on the road to some of these incredible field days is really rewarding,” explained Hopcroft. “Not only is it a great opportunity to showcase the quality of our machines, but more importantly we gather feedback, comments, and new connections from people in these communities who may not have previously had the opportunity to get into a SANY machine. They’re able to have a play and be wowed by what we offer.”

“Diesel, Dirt, and Turf is always a big event we love. Attending FarmFest in Toowoomba and AgQuip in Gunnedah over the last few months has also been awesome,” said Hopcroft.

Hopcroft has noticed a particular interest in YELLO’s offering from the Civil and Construction, Plumbing and Drainage industries.

“Word of mouth travels quickly and we have seen first-hand the power of positive testimonials and recommendations to peers by those who have purchased a machine and been blown away by the benefits, power, and performance of our machines,” he said.

“We’ve also witnessed a push towards mid-sized and large excavators, with stand out models being the SY80U, the SY155U and the SY215C. We knew these models would be well received by the industry the moment they landed in Australia and they have not disappointed. The quality and value we can offer customers on these machines is exceptional. I highly recommend you check them out if you are in the market,” Hopcroft encouraged.

YELLO Equipment™ will also be present at the upcoming Primex Field Days in Casino, NSW for our final trade show for 2022. For more information and to meet the team, add this event to your diary.