It was YELLO Equipment’s biggest year yet at Australia’s largest construction industry trade show: the Diesel, Dirt & Turf Expo (DD&T) 2024.
Tens of thousands travelled from Australia wide and internationally to attend the three-day trade show, eager to see the very latest heavy equipment models, technologies, tools, attachments, and productivity enhancements on offer.
YELLO’s joint stand with SANY-Putzmeister impressed eventgoers, with many enjoying the unique activities available at our site. Our photo booth was a tremendous success with industry professionals and families alike eager to don a crazy hat or oversized glasses for a snapshot memento. While some posed for pictures, others diligently searched through our stand to complete the SANY Explorer activity that would earn them a prize.
But what most impressed attendees was the stellar range of SANY excavators, rollers, wheel loaders, and telehandlers we had on display. “Every DD&T we’re driven by the desire to make our exhibit bigger and better than the last, and this year was no different. I’m proud of our team for making our 2024 vision of an even more expansive and exciting exhibit a reality,” said Andy Hopcroft, General Manager of YELLO Equipment™.
The great interest shown in our powerful, versatile, and highly efficient SANY machines kept our team busy all weekend. “We were thrilled by the response to our equipment line up,” said Andy. “We saw many embrace the opportunity afforded by DD&T to inspect our machines, sit in the cab, get a feel for them. Our team was also close at hand, ready to answer any questions that arose and to point out the many benefits that make SANY stand out as a heavy equipment manufacturer.”
For YELLO™, a key benefit of attending DD&T each year is the opportunity to spend time with current and potential future customers. “Trade shows like DD&T allow us to gain a deeper insight into customers’ working requirements so that we can better support their success,” said Andy. “It also helps us to continue to build and channel our brands to the market.”
After such a successful event, we look forward to DD&T 2025!